In-house renderer
We built an in-house renderer for NAME Architecture in Paris, which turns a white model view into a finished image in the studio's own visual language.
A render is the slowest way to find out whether an idea works, so most options never get drawn at all.
The tools that promise to speed it up want the model uploaded, which puts unbuilt client work on somebody else's servers.
We kept it on the studio's own machines, so nothing leaves the building and no client work is handed to a third party.
A view from the model becomes a render quickly enough to settle an argument while the design conversation is still happening.
The results carry the studio's way of drawing, so an image can go straight into a presentation and look like the practice made it.
Ideas that would once have waited for a visualisation budget can be shown in a meeting the same week.